4.22.2012

TOMS : One For One

I don't usually have much against people who sell counterfeit products online - but when the brand in question is one that champions a really good cause... well, I find that a little hard to swallow.

TOMS is more than just a brand. It has a cause, and I urge all of you to support it. For each pair of TOMS shoes that you purchase, TOMS will donate a pair of new shoes to a child in need. It's that simple, really.

Image taken from The Happening Blog

So, the usual question - why shoes?

That's because many children in developing countries grow up barefoot.

Without shoes, they must walk barefoot for miles to reach school, clean water or medical aid. (I struggle to even cover a mile with sneakers on - forget walking to the clinic barefoot!) This puts them at risk for a plethora of injuries and soil-transmitted diseases. Heck, some of them can't even attend school as shoes are a required part of their uniform!

True, it's quite pricey (depending on the design, a pair may cost you approximately RM130 or more). But remember - you're buying for two. And you're not wrong about imitation being the best form of flattery there is. However, if you're going to be all brand conscious about it - at least know what owning a pair of TOMS shoes really is about.

ONE FOR ONE.

The Founder and Chief Shoe Giver, Blake Mycoskie

And trust me, the original TOMS are worth every cent. I can dance in them, walk miles and miles in them, and I do it all knowing that a child in need is enjoying the same (or potentially bigger) benefits that I am. It's a win-win situation!

Want to get yourself a pair of TOMS? They aren't available in Malaysia just yet, but you may get them online or from a neighbouring country! (I got mine from the Philippines.)

UPDATE: Here's a video for those who'd like to know more about the shoe giving movement!


PS, dear blogshops - I am so sorry for putting a dent in your business. Everyone's got a part to play in this world, and I choose this.

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