Branding. Just like Parenting.

"The man who stops advertising to save money is like the man who stops the clock to save time." - Henry Ford

Someone who knows the price of everything but the value of nothing.
Clueless as to the way things really work.
So lost - and will certainly find himself falling behind the times.

A man who thinks that a one-off advertising, or in this case - branding exercise will do the job, only to be disappointed time and again.

And this is why.

Image by jrodmanjr

Branding should never be seen as a sure-fire way towards success; it's an investment - very much like raising a child.

And just like any child, what your brand grows up to be is highly dependent on... read more


This is only a short excerpt from my latest article for The Bullet. Read the full write-up here!

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