The Clash of the Titans.

Here’s a truth for you.

Everyone loves a good battle. A showdown between two prodigious names, locked in an intense battle for supremacy.

Take the Champions League final that took place last weekend, for example. Watched by a worldwide audience of approximately 300 million people, the stage was all set for what many deemed to be an epic clash between two of the biggest and snazziest teams in the whole of Europe.

The final score after 90 excruciatingly long minutes?

Barcelona 3 –1 Manchester United

And it was clear why the formidable Spanish outfit emerged victorious.

They... read more

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This is only a short excerpt from an old article I wrote for The Bullet. To get the full branding lesson from Barcelona, read the entire write-up here!